Problem
Examine what their current ad strategy is and describe if it is effective
Outline a new display ad strategy for this company that includes:
1 goal: include the goal category and the specific goal itself, along with at least 1 KPI and associated metrics you would track
• What target settings you would utilize and why
• What audience targeting you would use and why
• Mock up a basic display ad that you would launch
• Outline the bidding strategy you would use for the campaign
• Describe how you could you optimize this display ad.