What attributes are inherent in persuasive messages
Explain the Characteristics of Message: What attributes are inherent in persuasive messages? How are we influenced by the emotion, framing, narratives, and rational appeals in the messaging we receive? What is the significance of the sleeper effect?
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Explain Characteristics of the Persuader: What influences the ability to become persuaded by someone? What specific characteristics should this person possess?
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Explain the Characteristics of Message: What attributes are inherent in persuasive messages? How are we influenced by emotion.
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Analyze the Characteristics of the Audience. Why do different audiences get messages in different ways? Explain the role of culture, gender.
Compare two of the four current perspectives of organization effectiveness, as discused by McShane and Von Glinow (2013). State which perspective you have real-life experience in or imagine you would like to gain experiences with? Explain.
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