What aspects should the committee emphasize


Question: Janessa, a member of the marketing team at Fresh Munchables, is part of a committee that Rita oversees as the PR director. This new committee is focused on brand management. In creating a long-term strategy to elevate the brand's image and increase demand, what aspects should the committee emphasize? Flavor, freshness, and competitive edge Employee, stakeholder, and customer feedback and suggestions for improvement Packaging, price, positioning, and purpose History, consumer behavior, and the competition's offering

 

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Marketing Management: What aspects should the committee emphasize
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