Problem
Sales and marketing departments have with one another. While this conflict is not necessarily a new phenomenon, the gap between these departments has widened over the last decade.
Discuss how this rift has affected customer relationships, focusing on the following questions:
1) What aspects of the sales/marketing divide has been most unfavorable to the customer?
2) Cite examples of how some brands and/or companies have dealt with this sales & marketing discord.
3) Most importantly, highlight how this divide can negatively affect customer response initiatives.