What aspect of the value chain are they measuring


Understanding business metrics as key performance indicators (KPIs) is a key part of business strategy and management. In this assignment, you will look at financial performance measures.

Financial performance measures are vitally important to assessing corporate performance. However, financial measures are primarily backward looking in that they measure the results of past actions, and do not always give a reliable indication of future direction.

Using the module readings, Argosy University online library resources, and the Internet, respond to the following:

For your own organization, give three examples of key performance indicators (KPIs) and how they are measured that are forward looking and more predictive.

1.What aspect of the value chain are they measuring?

2.How do these measures tie to specific strategies in your business unit?

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

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Marketing Management: What aspect of the value chain are they measuring
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