What arguments in favor to csr seem most important, Marketing Management

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What arguments in favor to csr seem most important

Problem

Corporate responsibility (CR) or corporate social responsibility (CSR) is extraordinarily important for the Otto Group. Define the concept of CSR. What arguments in favor to CSR seem most important? Name the driving forces which make CSR more relevant today.

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Marketing Management: What arguments in favor to csr seem most important

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Marketing Management: What arguments in favor to csr seem most important

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