The fast-emerging trends towards internet/online marketing has practically changed marketers and customers alike. Marketers have dramatically changed how they operate and do things to market their products and services, from the traditional approach to the virtual realm. Many of the social media sites are increasingly becoming more popular with your target customers, such as: Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr, Instagram and so forth. Your computer screens are cluttered with banner ads and other forms of advertisements. If you're marketing consumer goods for example, what are your ways of determining the nature and extent of social media network most appropriate for your business and niche market segments?