What are your views on the targeting of products to


Question: What are your views on the targeting of products to children? Aside from your personal views, discuss the issue of targeting to children from two additional perspectives: first, that of a brand manager who is responsible for the profitability of a child-oriented product, and second, from the viewpoint of an ethicist. Imagine what each of these parties might say about the practice of targeting products to children.

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Marketing Management: What are your views on the targeting of products to
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