Problem: Marketing Research
My project is on FENTY BEAUTY
Write a summary that addresses the following.
• For your Course Project, will you look for quantitative data, qualitative data, or both? Why?
• What are your top three sources of information, and why did you select those sources?
• What are the factors that affect the validity and reliability of your secondary data?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.