Homework: Cultural Differences and Global Advertising Strategy
Purpose: With the completion of this homework, you will be able to:
i. Understand the critical role that cultural environment plays in global business strategy formation
ii. Analyze the impact of cultural differences on global communication strategy
iii. Think strategically and apply what you learn to develop the advertising strategy for your term project business
Instruction:
I. Demonstrate the impact of cultural differences on global ads:
i. Show examples of ads that are so different due to cultural effects
ii. Choose one product and compare its ads in two different national markets
iii. Attach the image of these two ads
iv. Highlight the differences
II. Strategic thinking:
i. Compare these two ads (of the same product)
ii. Why do they differ? What are the rationales behind?
iii. Discuss how cultural differences contribute to this difference.
iv. What are your thoughts about this arrangement/strategy? Do you agree? Or disagree?
v. Using your term project as an example, how will you communicate to your customers?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.