Assignment
Case Study document (in the Handouts area of MyCC) and respond to the following questions with approximately 1000 words in a document (latest edition) format:
a. View the two Motel 6 television ads. What are your thoughts about the television ad?
b. Access the website, Facebook, and Twitter pages for Motel 6. What are your thoughts about the information provided and the design of each site? How well integrated are all these resources? Provide specifics to support your answer.
c. Based on the resources you have viewed, describe who you think is the target market for Motel 6. Describe the target market in terms of demographics and psychographics.
d. Describe the strategy Motel 6's parent, The Blackstone Group, employs in their international operations. What factors from Chapter 8 in the Kotler (2016) text appear to be the basis for the organization's choice of international brands and markets?
e. What about business travelers? What type of business travelers would use Motel 6? Why?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.