The company is Southwest Airlines. What are your impressions, do you really believe all of the PR blurbs about this company and what was the support for your reasoning? How good and reproducible are your references?
Make sure you know and say what their stated policy is (and be able to cite where you got that policy).
From internet surveys, newspaper articles, personal experience, and more than just anecdotal accounts, summarize what you have decided about the execution of their customer service policy, AND support your views. Defend your position. Personal rants or those only from a website of complaints are not acceptable. You must include information and a citation from a major customer service industry benchmarking organization relative to your company. One such source is "www.theacsi.org ". This paper is to be at least 1000 words.