Homework: Building a Consumer Psychological & Cultural Profile
Objectives
I. Examine how psychological as well as cultural factors influence consumer buying behavior.
II. Apply these factors when creating a marketing strategy for a product or service.
Instructions
In the NewShoes simulation you will be marketing to three different target markets (home, domestic, and foreign). It becomes important to understand the consumer psychological and cultural profile for each market.
Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below.
I. When Creating your Cultural Profile include the following elements:
• Cultural Types
• Subculture
• Social class
• Communication (verbal and non verbal) that can impact the Marketing process
• Social ( networks, family, roles and status)
• Personal (age and life cycle stage, occupation, economics, lifestyle, personality)
II. When Creating Your Psychological Profile include the following elements:
• Consumer Perception of the product/service
• Why do consumers purchase this particular product/service? (motivation)
• What are your consumers' needs, wants, desires, and fears?
• What are your consumers' beliefs and values that may influence the purchase?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.