Problem: To be successful in the twenty-first century, advertisers must find creative ways to transform customers into life-long purchasers and diehard advocates. The lifetime value of a loyal customer far exceeds any short-term buzz generated by a one-time promotion gimmick
- Think of a creative advertising concept that would help a client initiate and maintain relationships with new customers.
- In 300 words or more write down ways in which the client could establish regular, ongoing marketing interactions with individual customers.
- Write a list of how you would present this campaign to your manger. For example if there is a technique, direction, color anything that you would to creatively enhance or create a campaign then explain why you chose it and how it would be implemented