Assignment - Ethical Implications Of Internet Marketing And Social Media
According to Magnini (2011), what are the three ways that companies are disguising their marketing campaign as genuine word-of-mouth (WOM) messages online? What are some of the legal implication that companies can face with this practice? What ethical questions does this practice raise? What consequence might these companies face from consumers?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.