What are ways i have to concentrate to improve market share, Marketing Management

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What are ways i have to concentrate to improve market share

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I am in 5th quarter. My total performance is low. Financial performance is 7.00 and marketing performance is 15 and marketing effectiveness is 75. Help me how to improve my marketing performance. What are the ways I have to concentrate to improve my market share? Guide me.

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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