Question: 1- What are two specific ways marketing research helps a company know and understand its product's customers?
2- Consider the following ideas to include in your answer:
3- What is the difference between primary and secondary research?
4- What is quantitative and qualitative research?
5- How does research help identify a customer's buying behaviors?
6- How does the brand promise create customer satisfaction?
7- What are customer demographics and psychographics?
8- What is marketing STP/D?