Assignment: Product Naming
A part of new product launch strategy includes creating the product or service name. Address these questions:
1. In general, how does the product name affect and interact with other new product launch concerns?
2. What are two products (not listed in course materials) whose names clearly reinforce the brand in the mind of customers? Explain what the brand image implies to the consumer.
3. What are the costs and benefits of using intellectual property protection mechanisms?
4. How does product naming and intellectual property protection help support the success of a product? Provide an analysis.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.