Discussion: Marketing and consumer behaviour
What are two characteristics of the source of a message that influence its ability to change attitudes? Describe each and provide with real-life examples. Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.