Assignment: Market Segmentation
Length: 3 to 4 pages.
Company: MAcy's
1) Who is your target audience?
2) What is their age demographic?
3) What is their average socioeconomic status
4) What are the traits and characteristics of your target audience?
5) Where does your target audience go to get their information about products or services?
6) Why is it important to survey your target audience about their personal and buying characteristics?
7) How has the company needed to shift in reaching their target audience in light of the pandemic?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.