CRAFTING MESSAGES FOR ELECTRONIC MEDIA
1. What are three guidelines for asking a series of questions in a routine request?
2. Should you use the direct or indirect approach for most routine messages? Why?
3. If a message contains both positive and negative information, what is the best way to present the negative information?
4. How can you avoid sounding insincere when writing a goodwill message?
5. What are eight tips for writing procedures?