What are their market demographics and psychographics

Question

Marketing Analysis

Each complete marketing analysis will contain the following about Crayola LLC:

1. Company's corporate name

2. Company's corporate headquarters

3. Parent company

4. Subsidiaries

5. Mission Statement

6. Core competency

7. Identify major product (s)

8. Identify target market (s)

9. Complete a SWOT analysis

10. Discuss the company's marketing mix in reference to the 4Ps

Your analysis should includeanswers to the following questions. DONOT address them in a separate section of the paper.

1. What are their market demographics and psychographics?

2. Crayola is in what state of the PLC?

3. How can we define their move from crayon to toys?

4. Does this create a whole new stage of development?

5. Why the move from brand Binney&Smith to Crayola?

6. Does Crayola have brand equity?

7. Why do you think Crayola moved from school supplies to toys?

8. How have their 4Ps changed?

This is not a review or critique of the company's current marketing program. This is an analysis of the organization and its marketing strategy.

Answer 1

The assignment is all about Marketing Analysis for the company Crayola LLC. The assessment must comprise answers to the given questions. Q1. Determine their market demographics and psychographics? Q2. Crayola is in what state of the PLC? Q3. Explain how can we state their move from crayon to toys? Q4. Does this prepare a whole new phase of development? Q5. Explain why the move from brand Binney & Smith to Crayola? Q6. Does Crayola encompass the brand equity? Q7. Explain why do you think Crayola moved from school supplies to the toys? Q8. Illustrate how have their 4Ps changed? This is not an assessment or critique of the company's present marketing program. This is the assessment of the organization and its marketing strategy.