Assignment - Landing Page Optimization
Landing page optimization is an important part of the overall marketing process. When sending an e-mail or linking a paid advertisement, it is important that the message you express is reiterated on the landing page.
Choose an existing email you have recently received to complete this assignment.
In a 3-4 page paper, address the following:
• Compare and contrast what you changed from the e-mail to the landing page
• What did you learn in regards to resource planning between e-mail and the Web?
• What are the ways in which conversion can be increased? Support your statements with appropriate examples and scholarly references.
• Explain why you made these specific changes. Be sure to include what you learned through the process.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.