Assignment:
Some critics of television complain that the amount of violence shown on television contributes to violence in our society. Others point out that television contributes to the high level of obesity among children. Now, we may have to add financial problems to the list. A sociologist theorised that people who watch television frequently are exposed to many commercials, which in turn lead them to buy, resulting in increasing debt. To test this belief, a researcher plans to survey a sample of families across the country.
QUESTION
(a) What type of survey method the researcher could use and why?
(b) What sampling method could the researcher use to select his/her sample and why?
(c) What are the variables the researcher should consider collecting data for the purpose of the analysis and why? Identify the data type(s) for the variables.
(d) What kind of issues the researcher may face in this data collection?