Pre-work. Greenfield, K., “Taco Bell and the Golden Age of Drive Through,” Business Week, 5 May 2011
What are the variable costs that Taco Bell faces? Consider the changes that the leadership in this article is seeking to make. What do you predict will be the effects on Taco Bell’s profits relative to its competitors if they are successful ahead of “the competition?” Illustrate your answer with a graph that illustrates the changes. Again; hand drawn is fine!