What are the two conditions that must exist for a consumer, Management Theories

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What are the two conditions that must exist for a consumer

Question: What are the two conditions that must exist for a consumer to be influenced by a reference group? Have you ever made a purchase based on reference group influence? If so, what was the purchase and how did you come to the decision to make it? If not, why not?

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Management Theories: What are the two conditions that must exist for a consumer

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Management Theories: What are the two conditions that must exist for a consumer

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