QUESTION 1 - What are the two channel intermediaries and briefly discuss the most prominent difference separating the two channel intermediaries.
QUESTION 2 - List the three types of Channel Relationships.
QUESTION 3 - List and explain what the Four Tasks of Promotion are.
QUESTION 4 - Briefly discuss the two types of Advertising and their purpose.
QUESTION 5 - Explain what the Role of Public Relations is.