Problem
A. What are the top three key decisions faced by Joe?
B. What are the key deliverables that an outside researcher should produce to help Joe with the key decisions?
C. How relevant are the coffee taste studies cited above? Explain.
D. What flaws in the coffee taste studies should Joe consider in trying to weigh the merits of their results?
E. Quick search to explore the question: "Are American consumer preferences the same all across the United States?"
F. If a consultant comes in to do the job, what are three key deliverables that would likely be important to Joe in making a decision to launch the Cup of Joe coffee shop?
G. In what ways might GPS technologies be used by Joe both for marketing and for data collection?