What are the three most important lessons in the


What are the THREE most important lessons in the negotiation and the process of negotiation? We talked about distributive bargaining, integrative bargaining, ethics in negotiation, the influence of culture in negotiation, Strategy and Planning, BATNA, Perception, Cognition, and Emotion, Relationships in Negotiation, Power in Negotiation, Cross-Cultural Negotiation, and Best practices in negotiations.

Why are they important to the negotiation process?

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