What are the threats and potentials of the ios lunch, Marketing Management

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What are the threats and potentials of the ios lunch

Problem

Read the article: "How Apple's iOS 14 update impacts email marketing" By Greg Zakowicz.

What are the threats and potentials of the IOS 14 lunch for businesses that are heavily focused on email marketing in their marketing strategy? Form a SWOT matrix and propose at least three new solutions for businesses to overcome this challenge (if there are any.) How can our final project partner (Spectra Spray) adapt their marketing strategy based on that?

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