Problem
• Read and ponder the Tender Greens: Can They Keep the 'Green' Promise in Beef Sourcing? case (found in your Ivey case packet).
• Compose an executive summary style, one-page written case brief to address the following questions. Avoid re-hashing facts from the case. Just dive straight into the questions.
A. What are the core challenges in this case, the central pricing and distribution issues? Barriers to expansion?
B. What are the strengths and weaknesses of Tender Greens?
C. What are the threats and opportunities facing the restaurant group?
D. What actions would you recommend to Oberholtzer and the other co-founders regarding distribution (e.g., centralized or de-centralized), estimating demand, purchase quantities, and pricing vis-à-vis East Coast expansion? (Work some numbers!)
E. Justify your recommendations on the basis of quantitative analysis as well as principles of distribution and pricing. (In other words, "apply" what you have learned from this module. Additionally, note that it is strongly encouraged that you crunch the numbers before recommending anything.)