Completed your IMC plan, and now you have to present it to top management for approval. Create a presentation that covers the key points of your plan. The presentation should:
- Be a minimum of 10 slides
- Conform to the information in:
- Strategic Planning
- Communication Planning
Be sure to cover the following points:
- What are the strategic aims of the company?
- What are the primary marketing objectives?
- How will you coordinate efforts in all components of the marketing mix?
- How will you ensure that a consistent message is conveyed to all customer and stakeholders?
May 06 2014 08:45 AM