1. Propose what a buzz marketing campaign might consist of for a company of your choice. (For example how might you get consumers to pass along information about your product?) Be sure to include as many chapter concepts and techniques as possible. Be concise, yet informative, in your proposal.
2. Why should a service organization worry about being world class if it does not compete outside its own national border? What impact does the Internet have on this?
3. What are the steps for developing Developing a Project Scope Statement?