Assignment task:
Question 1: What are the stand-out economic characteristics of the macro-environment of the coffee shop/QSR industry that Second Cup competes in?
Question 2: How would you characterize Second Cup's strategy? Do they articulate a commitment to social responsibility? If so, is it an important component of their competitive strategy? If not, should they? Explain.
Question 3: Describe the key strategy implementation efforts at Second Cup. Has management allocated sufficient resources to the strategy execution effort? In your opinion, has management instituted policies and procedures that facilitate good strategy execution? Explain.
Question 4: Make a strategic group map for Second Cup and at least three of its industry competitors using price range (lowest - highest) and product type (standard - custom) on each axis. What does it disclose about its competitive position?
Question 5: What is your assessment of Second Cup's performance relative to its peers and/or competitors in the Canadian and global market space?
Question 6: Has Second Cup's strategy and its approach to executing the strategy produced good financial results?