Problem
A.	Define each of the following:
a.	Marketing
b.	Hot Button
c.	Distribution
d.	Mission Statement
e.	SWOT Analysis
f.	Database
g.	Fulfillment
h.	Incentive
B.	What are the 6 steps of marketing?
C.	What is the difference between product research and consumer research?
D.	What is the difference between a tangible product and an intangible product?
E.	What is the difference between a preformed group and a speculative group?
F.	What are the 12 steps to a marketing plan?
G.	What are 3 new strategies or platforms that cruise lines are using to market their cruises?