What are the six steps of marketing


Problem

A. Define each of the following:

a. Marketing
b. Hot Button
c. Distribution
d. Mission Statement
e. SWOT Analysis
f. Database
g. Fulfillment
h. Incentive

B. What are the 6 steps of marketing?

C. What is the difference between product research and consumer research?

D. What is the difference between a tangible product and an intangible product?

E. What is the difference between a preformed group and a speculative group?

F. What are the 12 steps to a marketing plan?

G. What are 3 new strategies or platforms that cruise lines are using to market their cruises?

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