What are the similarities and differences in the two markets, Marketing Management

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What are the similarities and differences in the two markets

Problem

Based on the case "Eastern Condiments Private Limited (A)"

Answer the following questions.

A. Was Eastern Successful in Kerala? Why or Why not?

B. Was Karanataka a good choice for expansion?

C. What are the similarities and differences in the two markets?

D. Why did Karnataka strategy not deliver results?

E. Why did the strategy for other regions not work out?

F. What should be Eastern's strategy going forward?

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Marketing Management: What are the similarities and differences in the two markets

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