What are the shares of the top ten brands in the us


Problem

• What is the current and projected size in dollars of the worldwide "functional water market"? How about just the U.S.?

o What are the shares of the top 5-10 brands in the U.S.? Show and discuss.

o What are the trends in the marketplace?

o What types of opportunities are there for new product entries ie what type of new functional water products has the greatest market potential? Discuss.

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Marketing Management: What are the shares of the top ten brands in the us
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