Question 1:
1. What are the seven elements of marketing implementation? Identify and describe each of the elements. Be sure to number the elements.
2. What are the four different approaches to implementing a marketing strategy? Describe each approach concisely. Be sure to number each of the approaches.
3. It is said that there are four potential reasons why a firm's intended marketing strategy differs from the realized strategy. What are these four potential reasons? Describe each potential reason concisely. Be sure to number each of the reasons.
4. Scheduling marketing activities involves five basic steps. Identify and describe each of these steps. Be sure to number the steps.
Note: Be absolutely sure to use the Q/A format, i.e., copy the question and follow it below with your response and also be sure to cite your sources, even if it is your textbook per APA 7 guidelines
Question 2:
Read the article on the Enron Scandal written by Peter Bondarenko.
You can also research additional articles on this Scandal. Based on your readings, address the following questions:
1. Define what you understand social responsibility to be.
2. What does marketing ethics mean to you?
3. How would you rate the management at Enron on marketing ethics and social responsibility?
4. Based on your readings, what do you think of the values of Kenneth Lay?
5. If you are asked to make recommendations to an organization that may be facing similar issues as Enron, what recommendations would you make so the ethical violations can be reduced?
Your submission should be no more than three pages in length, two spaced in font size 12.