1. Overly generalized, and typically negative, views about a group of people is known as a
A. sublimation.
B. halo effect.
C. stereotype.
D. Pygmalion effect.
E. projection.
2. What advantages does successful execution of their strategies produce for book soup and bogdan reels
3. What are the risks associated with the strategies of these companies
4. Which of the three strategies described in this chapter are these companies using, explain.