What are the reasons why entry into the japanese market is


1. What are the reasons why entry into the Japanese market is so expensive?

2. Use news media and online access to track the impact of the single European currency introduction in January 1999. What seem to be the main marketing implications from the euro's arrival? How has the forced pricing in both national currency and the euro been handled by the various companies?

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Management Theories: What are the reasons why entry into the japanese market is
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