Discuss below in a 3000 words:
Critique a destination brand of your choice using a brand management perspective.
General themes to be explored
What are the reasons for destination branding?
Why is your chosen destination an example of destination branding good or bad practise?
Having analysed this brand what theoretical and/or practitioner recommendations would you make?
Appendices
Relevant tables, diagrams, examples, and background information.
References
A list of theoretical sources: books, journal articles, online resources, using the University's stated referencing method and referred to in the text.