After reading chapter one, answer the following questions according to the textbook information.
Part One:
1. What does the book say about diversity being important now?
2. What are the real demographic changes in the workplace and what does this mean for the workforce?
3. Define the business case for diversity.
4. In the business case for diversity define what is meant by the following:
a. Marketing strategy
b. Resource acquisition
c. Better Problem Solving
d. More creativity and innovation
e. Greater system flexibility
5. What is meant by the following statement: "representational diversity does not by itself make an organization more profitable"
Part two:
Go to pages 13 & 14 and read "Misunderstanding the Business Case can be costly. Summarize what it states in a paragraph.
Part three: Go to Slide Show watch the 28 page slide show. Now tell me what four to five facts would you utilize to present a business case for diversity indicating if we want to increase sales it is about hiring diverse groups and representing the needs of the market.