Problem
A. Briefly describe the following key provisions of relevant legislation, codes of practice and national standards that affect public relations activities.
B. Identify and briefly explain at least two techniques for evaluating options for message concepts
C. What are the public relations campaign budget requirements?
D. Describe the timing and schedule requirements according to the task of public relations campaigns.
E. Outline ethical and legal frameworks relevant to task
F. Briefly explain the following resource requirements for public relations campaigns:
a. budget
b. timing
c. evaluation measures
G. Describe task requirements for:
a. media reach and frequency
b. media operational requirements
H. Identify a range of media vehicles and briefly describe factors for consideration prior to use.
I. Describe at least two techniques for managing complex public relations projects
J. Describe the techniques used to identify and manage risks.