What are the pros and cons of a top-down approach to global
Answer briefly and in your own words
1) What are the pros and cons of a top-down approach to global marketing?
2) What are the pros and cons of a bottom-up approach?
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closing case hard facts and half-truthscase summarystanford university professors jeffrey pfeffer and bob sutton
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answer briefly and in your own words1 what are the pros and cons of a top-down approach to global marketing2 what are
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