Assignment:
Nonprofit Marketing
Budgets are smallest when you are a donor-driven, notfor-profit organization. It's one of the reasons that nonprofits recruit experts to working committees and board service, when doing so will fortify specific skill sets (like marketing) and donor reach. Volunteerism for most students begins in high school in preparation for college applications. Using a nonprofit organization (can be a CBO, NGO or charity) with which you have personal familiarity, you are asked to introduce your chosen organization, include an overview of its purpose, its geographic and demographic profile and any recent changes, e.g., expansion, merger, rebranding. Applying the principles of our course books, recommend two (2) new marketing efforts that would benefit the organization in a meaningful way, indicating the estimated cost and labor resources to execute each, and the means by which you would measure the impact after a specific timeframe. This is a multi-part question.