Assignment
Textbook: Contemporary Strategy Analysis by Robert M. Grant, Tenth Edition.
Write a brief assessment (two pages) of Case 17 found in the text. Pay particular attention to the following questions:
Haier Group: Internationalization Strategy
A. What are the main features of Haier's internationalization strategy since the early 1990s?
B. How does Haier's internationalization strategy differ from the pattern of international development typical of Western enterprises?
C. How successful has Haier's international strategy been and why?
D. What are the principal features of Haier's management system? In what ways do Haier's principles and methods of management differ from those deployed by Western companies? What lessons might be drawn (i) by other Chinese enterprises, and (ii) by Western enterprises?
E. What recommendations would you make for Haier's continuing success as a global leader in the appliance industry?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.