Assignment: New Product Introduction and Pricing
Introduction and pricing case laticrete SUPERCAP self leveling floors.
• Treat it as a new product.
• Commercial and residential use.
• Who are the market leaders now?
• What are the prevailing pricing schemes in the industry?
• How will Laticrete SUPERCAP compete?
• Value: innovation, applications, pricing and other
• Pricing (means you'll need pricing from all major competitors, including commercial flooring contractors + materials)
• What marketing mix will you use (price, product, place and promotion
• Presentation with short paper explaining your plan