What are the positives and negatives of esports sponsorship, Marketing Management

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What are the positives and negatives of esports sponsorship

Problem

i. What are the positives and negatives of the eSports sponsorship vis-à-vis traditional sponsorships?
ii. Assess and evaluate the pros and cons of a luxury brand investing in eSports marketing communications.
iii. What is your recommendation to Luca Ricci? Support your recommendation with 3 proof points.

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Marketing Management: What are the positives and negatives of esports sponsorship

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Marketing Management: What are the positives and negatives of esports sponsorship

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