Assignment: Social Media Project
1. Students need to review 3 different social media platforms that are not mainstream.
a. TikTok
b. Lasso
c. Vero
d. Steemit
e. Caffeine
f. Houseparty
g. Amazon Spark
h. Anchor
i. Facebook for Creators
j. Foursquare Swarm
k. Facecast
l. Google My Business
m. Reddit
2. Provide background of how the platform started, who owns them and how big of a following they have?
3. What are the platforms demographics?
4. Strategies and Tools/Platforms - Strengths, Opportunities for Improvement, and recommendation for each platform.
5. Monitoring and Measuring what to measure? What analytics? What tools to use?
6. What companies are currently posting on this platform?
7. Develop 2 case examples of how companies are using this platform to engage with their customers? Include images of posts.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.