Assignment task:
Case name: Alternative Distribution for Prestin Protein, Inc. (PPI)
Q1. What is the primary business issue described in the Alternative Distribution for Prestin Protein, Inc case?
Q2. From a marketing/sales perspective, what are the most important internal (organizational) strengths in the Alternative Distribution for Prestin Protein, Inc case?
Q3. From a marketing/sales perspective, what are the most important internal (organizational) challenges in the Alternative Distribution for Prestin Protein, Inc case?
Q4. From a marketing perspective, what are the most important external opportunities in the Alternative Distribution for Prestin Protein, Inc case?
Q5. From a marketing perspective, what are the most important external challenges in the Alternative Distribution for Prestin Protein, Inc case?